Useful Tips About the Use of LinkedIn to Market Cannabis Businesses

LinkedIn to market cannabis is a social networking site that many in the cannabis industry can take advantage of. LinkedIn is for the business community. Unlike other networking sites that cater to a specific group of people, LinkedIn caters to everyone in the market sector. With a profile, you can show you are an open-minded businessperson that is willing to be educated and gain knowledge from others in the business industry.



create your profile

You will want to start with your profile. Most LinkedIn members will allow you to customize or create your profile based on what you want. This can include pictures, videos, text, etc. Once you have your basic profile set up, you can then go ahead and create an information page. This will be the spot where you can provide information about yourself, links to any websites or blogs you may have, information about your cannabis company, and anything else you think is pertinent.


one-page profile or a multi-page profile

There are a few different ways to get the word out about your cannabis career. One of those ways is to set up a profile on LinkedIn for yourself. This can come in the form of a one-page profile or a multi-page profile. The one page will basically be a summary of who you are as a professional, why you are in business, and what you offer to those in the market sector.



add relevant keywords

On your profile or at LinkedIn, you will want to add relevant keywords to help people find you. The more relevant keywords you use, the better chance you have of being found in LinkedIn. So if you are in the medical marijuana industry, then you would want to put that in your profile. However, if you have no experience in this field but are in an IT field, then you would want to put medical marijuana in your profile.



join groups

You can also join groups that are related to your field of work. For example, if you are a medical marijuana attorney, then you can join the marijuana attorneys group on LinkedIn to market yourself to potential employers. This will give people a general idea of who you are and what you are all about. You can start connecting with potential employers by adding your profile link to groups or sending them invitations to connect. LinkedIn to market cannabis also allows you to create your own group that is specifically for people who are working in the cannabis industry in your area.



create a website through LinkedIn

Another option you have is to create a website through LinkedIn. There are many different templates for a website when it comes to creating a professional-looking site. You will want to make your site professional-looking, so you will not want to go with any template that looks sketchy. You can use Flash and other nice graphic designs to really make your site appealing. However, you will want to make sure that your website is relevant to your industry – if it is not, people may not visit your site – and if they do, they may not come back.

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